Friday, December 27, 2019

How has Obesity Affected Children - 667 Words

Obesity has become a great issue in America. Many families eat fast food every day, while ignoring the risks of the foods they eat. Fast food restaurants have expanded over time. Families turn to fast food because it is convenient and cheap. It is embarrassing that we as Americans are automatically thought of as fat. Not only has obesity affected adults but it has also affected many children in this country. The percentage of overweight children in the United States is growing at an alarming rate, with 1 out of 3 kids now considered overweight or obese. (Overweight and Obesity). Obesity has become common in children. Children spend most of their time eating and watching tv instead of doing any physical activities. Another reason why a child could be overweight is because their parents are overweight. If a parent is obese, most likely the child will grow up to be obese. Parents need to demonstrate healthy eating choices with their children. It is the parents role to set a good example for their children. Many parents face financial issues everyday, causing them to turn to fast food for a quick meal. Schools do not generally provide the nutritious foods that children should be eating. Instead, they feed their students processed foods. Elementary school cafeteria food is often mass-produced and chosen for its cost-effectiveness. (Boehlke). Schools try to provide students with healthy options, but they are failing. Students have access to sugary drinks and lessShow MoreRelatedChildhood Obesity: A Gowing Problem Around the World649 Words   |  3 PagesObesity is a growing problem all around the world for far too many children. Obesity means a person has too much body fat. Body fat is measured by a person’s body mass index. When one is measuring a person’s body mass index, they are finding their height and body weight then comparing it to the recommendations made by doctors for each age and gender. After doctors calculate it, they then find a percent ile rank to determine present and future health issues. Around the world, childhood obesity hasRead MoreThe Prevalence Of Overweight / Obesity1616 Words   |  7 PagesStatement: POPULATION/PATIENT PROBLEM: Both researchers studied the incidence of overweight/obesity in African-American children. One related it to the low socioeconomic status of the caregivers (SEP) and this study/research was conducted in Pitt County, North Carolina. The other research, four childhood obesity perceptions among African-American caregivers in a rural area Georgia community relates overweight/obesity on the parents’ level of education, income, eating habits and lack of physical activitiesRead MoreChildhood Obesity : Children Can Not Combat Obesity1158 Words   |  5 PagesChildhood Obesity Jesus Dorado DeVry University Prewriting My narrowed topic is that parents need to play a bigger role in helping reduce childhood obesity. Children cannot combat obesity by themselves. My primary audience consists of parents of children (ages 7-12). This is my primary audience because parents of young children should be aware of the potential dangers of childhood obesity. If parents do not teach their children how to make healthy decisions, their children will be affected physicallyRead MoreObesity : The Problem Of Obesity1643 Words   |  7 PagesTeen Obesity In Chicago Many Latino teens in Chicago suffer from what is called obesity. Throughout the Chicagoland, there are a variety communities that show health factor. In the Pilsen Community, obesity is highly defined in that area which determines the outlook on how Pilsen is in need of help for young teens to stay fit and lower the amount of obese teens that are in the Pilsen community. The problem would much simplier be not enough exercise or unhealthy foods that teens eat. However lackRead MoreChildhood Obesity And Its Effects On The United States Today1479 Words   |  6 Pagespediatric obesity now represents one of the most pressing nutritional problems facing children in the United States today. International population studies report comparable rates of increase, so that if current trends remain unchecked, childhood obesity is likely to challenge worldwide public health. Substantial consequences to physical and mental health, both short and long term, must be anticipated. Unfortunately, there is no uniform definition of childhood obesity. Childhood obesity has been variouslyRead MoreEssay about Fast Food is Destroying America1477 Words   |  6 Pagesnarrow and can cause chest pain and heart attacks. â€Å"Obesity is a medical condition in which excess body fat has accumulated to the extent that it may have a negative effect on health, leading to reduced life expectancy and/or increased health problems.† The environment is affected by the fast food industry because of the amount of pollution and trash they produce on a daily basis. The fast food industry has a harmful effect on society. Fast food has a harmful effect on society because it can causeRead MoreA Child s Silent Killer1266 Words   |  6 Pagesnumerous types of cancer and is drastically increasing in incidence. The individuals affected are our children and adolescents. No this â€Å"disease† is not untreatable, it is not contagious and there is no chemo involved yet it continues to grow. Why? When asked to present a problem and a solution, what bigger a problem and easier a solution than the underrated concern of childhood obesity in the United States. Childhood obesity is a serious, life threatening and growing medical concern in the U.S. today whichRead MoreNutrition Issues Essay952 Words   |  4 PagesNutrition and Health of Children and Families Instructor: Sandy Jungman August 4, 2014 Nutrition Issues â€Å"Approximately 17 %( or 12.5 million) of children and adolescents aged 2-19 years are obese.† (CDC). Therefore, proper health and nutrition is critical to the growth and development of young children. Many of our Americans are suffering from these nutrition issues. Media and its promotion of junk food is one way that affects obese children. Throughout this paperRead MoreBody1123 Words   |  5 Pagesweight is higher than what is considered to be a normal weight adjusted for height is described as being overweight or having obesity (â€Å"Overweight†). In 2013-2014, more than two in three adults were considered to be overweight or have obesity in America (â€Å"Overweight†). Additionally, about one in six children and adolescents ages two to nineteen were considered to have obesity (â€Å"Overweight†). Many Americans have adopted unhealthy lifestyles and as a result, they are gaining more and more weight. FastRead MoreChildhood Obesity : A Major Pr oblem1253 Words   |  6 PagesChildhood obesity has recently become a major problem not only in the Unites States, but all around the world. No one knows the real reason as to why childhood obesity has recently become a major epidemic, but it has been found that the environment that the children live in plays a factor in their weight status. Not only that but, some people believe that fast food and their million dollar industries is the reasons why so many children are obese. Whereas others have found that it all relies on their

Thursday, December 19, 2019

Reasons For Quitting High School - 1111 Words

Alfred D. Souza once said that obstacles were a part of life, rather than something to overcome before starting life. My life has been filled with many obstacles and I too have realized that all those obstacles make up my life, and are not just something to overcome before beginning life. Some of the obstacles that I have had to deal with in my life this far include finishing high school, getting over a fear of bridges, and, more recently, deciding whether or not to further my education. Quitting high school is one of the poorest decisions I have ever made. With just four months left until graduation, I decided to quit school and move out of my parent s house and in with who was my boyfriend at the time due to increasing tension and†¦show more content†¦My fear of bridges began when I was old enough to drive, but stemmed from a recurring dream that began in early childhood. In that dream, I was a passenger in the back seat of a car that was traveling along a long dark road without a driver. I was trapped in this car, and terribly frightened because the doors were locked and I was unable to unlocked them, there were no handles or buttons to rolls down the windows, and I could not move to the front seat. A long and tall bridge would come into view, and the car would begin to drive up. Once the car reached the highest point of the bridge, it would suddenly make a sharp left and go over the side of the bridge. Just before hitting the water, I would wake up. Init ially, I coped with this fear by simply avoiding bridges. If a situation arose that required traveling over a large bridge, such as the Parker Vertical Lift bridge, I would arrange my travel plans so that I was a passenger with someone else. My plan worked well for several years, however, when I was 19, circumstances in my life changed and I had to move, which required having to drive across the Parker Vertical Lift Bridge. I was extremely afraid of that and spent many sleepless nights fretting over having to make the dreadful drive. On the morning of the move, I concluded that there was no way to get out of making the drive. I got into my car, which also happened to be a station wagon,Show MoreRelated Secondhand Smoke Essay530 Words   |  3 Pages Thesis: Smokers usually move through five stages to quit smoking, and non-smokers have to help them constantly and carefully. Credibility Statement: In high school health class, we have been taught about how smoking cigarettes affects our body. But my school had a different program compared to other schools. There was study session only for cigarette smokers. I took the session for a semester and learned a lot more than I used to know about smoking cigarettes. Also I have helped my friends to quitRead MoreCause And Effect Of Lung Cancer1612 Words   |  7 Pagesorder not to invite the worst situation. In addition, although it is not well known, quitting smoking makes mouth and skin clean. Smoking makes the risk of becoming gum disease high, and it is difficult to cure the disease if a smoker becomes even if he or she goes to dentists. He or she can not receive some remedies during having smoking habits. On the other hand, he or she will be able to receive them just by quitting smoking. If he or she receives some treatments, he or she can remove yellowing andRead MoreTeen Smoking : Education And Prevention1 146 Words   |  5 Pagesdrug called nicotine. There are several reasons why teens start smoking and they are unaware of the issues or problems it may cause. The younger you start smoking the more likely you are to use tobacco for a prolonged period of time. Nearly 4.7 million middle and high school students were current tobacco users in 2015. (The Office of Adolescent Health , n.d.) Tobacco use in young adults has declined considerably in the last 40 years, nearly 1 in 17 high school students were a daily smoker in 2015.Read MoreDropping Out Form School Why? Essay685 Words   |  3 Pagesto just pay rent and bills. They dont have time and enough money to enjoy life by going on vacation to relax from daily duties. People should think about causes of dropping out of college to avoid regrets in the future. The three causes of people quitting college are regulating the balance between work and study, unexpected personal problems and financial problems. The first cause of dropping out of college is regulating the balance between work and study. Students who are working while studyingRead MoreMovie Review : Basketball Diaries860 Words   |  4 Pagesdid the assignment on quitting. Like mentioned above the brain will change over time, resulting in quitting to be hard. I have tried quitting cigarettes multiple times and have not been able to succeed. Its much easier said than done.I couldn t imagine being on something stronger that my body depends on even more. Addiction is represented in this movie through four friends. They are all classmates and have many things in common. Their addiction started off with skipping school and stealing. TheyRead MoreSmoking Effects in America1043 Words   |  4 Pagesbecause of the use of tobacco smoke. Replies showed two sides of people: those who are for and those who are opposed cigarette smoking. Those who are for the use are usually smokers themselves. Explaining the addiction of the drug is a smokers reason as to why they partake in the drug although they know how life threatening it can be. Those who are opposed the use of tobacco are typically nonsmokers who explain the dangers in health and well-being of smokers. Tobacco companies influence publicRead MoreEffects Of Smoking On The Mind And Body1578 Words   |  7 Pagesbone marrow, liver, and oral cavity. Diseases also attributed to smoking are coronary heart disease, the buildup of plaque in the arteries and heart that causes blood constriction, COPD, which include emphysema and chronic bronchitis, it causes high blood pressure, macular degeneration, which can lead to blindness, and an overall decline in health. There are many more diseases and health risks smoking causes, but that needs its own book. It is well known that even people who are exposedRead MoreImportance Of Self Discipline1324 Words   |  6 Pagesseconds to make a quick decisive decision. Focus is sitting down and completing a task needed to be finished with in a set time frame. In fact, focusing on school is a task many young adults seem to suffer through. Myself being one of these young adults that happens to suffer through a daily agonizingly boring day just to acquire a high school diploma. These tedious days consist of several hours in which I am required to focusing on things I find extremely uninteresting. For example, during EnglishRead MoreThe Health Belief Model Is Used For Health Promotion And Health Education738 Words   |  3 Pagesincludes motivating factor, cues to action and self-efficacy. Each of these constructs in combination or individually, could be used to determine health behavior. The HBM also provides guidelines for the program development allowing planners to address reasons for non-compliance with recommended health action. The health belief model is a process used to promote healthy behavior among individuals who may be at risk of developing adverse health outcomes. A person must gauge their perceptions of severityRead MoreSmoking Is The Single Largest Preventable Cause Of Death And Disease1151 Words   |  5 Pagesmoney for other items. Quitting smoking will benefit them with better health, they won’t give others secondhand smoke, and they will have more spending money. In order to get started, I recommend them to quit on their own, or find a hobby they like to do. To start, one benefit of quitting smoking is a healthier body and living environment. First, they won’t get lung cancer. Smoking is one of the main causes of lung cancer. In the article, â€Å"Smoking Ranks as Most Deadly Reason for Lung Cancer,† Daily

Wednesday, December 11, 2019

Death Of A Salesman Essay Prompts Example For Students

Death Of A Salesman Essay Prompts BANG! Your father is dead. Within a few seconds, although he attempted many times, your father dies. He gave up. All the fights, all the disrespect, and all the struggles are behind you. However, all the hope, all the passion, and all the love is still there. In Arthur Millers Death of a Salesman, the main conflict is between Willy Lowman and his son Biff. Most of their struggles are based on disrespect; however, much of the tension throughout the play is also caused by the act of giving up. Disrespectfulness is the cause of personal tension in this play. There are many occurrences where a character is being disrespectful, which triggers emotional and physical conflicts. Throughout the movie, Willy is extremely disrespectful to his wife Linda. He loses his patience every time she talks during a conversation that he is having. When he talks to Biff at the table about his new job opportunities, Linda adds some remarks like, Ill make breakfast, (1853) and Willy loses his control. He turns to her quickly and tells her to shut up. Sometimes he even puts his finger angrily to her face, screaming at her to shut her mouth, even though she is just adding relative comments. Linda does not lose respect for Willy for his actions as much as Biff does. Biff cares about his mother dearly and does not like to see her being yelled at. He grinds his teeth when he sees his father yell at his mother, because he knows that if he argues, there will be that much more tension between him and hi s father. However, Biff cannot take it much longer because he is losing respect for his father. He knows his father should never get physical with his mother, and he finally takes action before it gets violent. He grabs Willy by the arm and screams at him not to yell at her. Willy gets angry at first, but then goes to bed guilt-ridden. Loss of respect can ruin a relationship. Biff left town for many reasons, but one important one had to do with Willy cheating on his wife. During a flashback in the play, Willy is in a room with a woman when Biff knocks on the door. The woman was actually in the washroom as Biff came in, but came out before Biff left. Biff saw the woman and knew that his father was not being loyal to his mother. Biff sat there in shock, and then broke into tears. Biff lost all respect for his father after seeing this. He then told his father not to talk to his teacher about the grade change, and also told him that hes not going to summer school. Willys unfaithfulness left Biff emotionally distraught, and his actions werent just showing disrespect to Biff, but to Linda as well. Disrespect can ruin a relationship, but giving up can end a relationship. Biff was a very determined boy in high school. After finding out about his fathers affair, he decides he had to get away. Biff gave up on college, gave up on football, and gave up on his family. He left town and tried to start a new life. When he came back, he and his father had fights all the time because of his departure. Biff thought that giving up meant that he could just get away from all his problems and have no worries. However, he came back to find out that his father was trying to kill himself. He then realized how much of an impact giving up on his family did to his father. He knew now that his father was dying and that he could not give up on him again. He tried and tried but his father was not easy to talk to. He even tried to get a job to make his father proud, but failed. He knew giving up ruined his family, but there was nothing he could do. At the end of the play, Biff was in another argument wi th his father and simply could not take it anymore. He said, will you let me go, for Christs sake? Will you take that phony dream and burn it before something happens? (1885) Once again Biff gave up. He told his father he was leaving in the morning. A few moments after that, Willy killed himself. .uf33fe1524caf991548f547c5484b971f , .uf33fe1524caf991548f547c5484b971f .postImageUrl , .uf33fe1524caf991548f547c5484b971f .centered-text-area { min-height: 80px; position: relative; } .uf33fe1524caf991548f547c5484b971f , .uf33fe1524caf991548f547c5484b971f:hover , .uf33fe1524caf991548f547c5484b971f:visited , .uf33fe1524caf991548f547c5484b971f:active { border:0!important; } .uf33fe1524caf991548f547c5484b971f .clearfix:after { content: ""; display: table; clear: both; } .uf33fe1524caf991548f547c5484b971f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf33fe1524caf991548f547c5484b971f:active , .uf33fe1524caf991548f547c5484b971f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf33fe1524caf991548f547c5484b971f .centered-text-area { width: 100%; position: relative ; } .uf33fe1524caf991548f547c5484b971f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf33fe1524caf991548f547c5484b971f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf33fe1524caf991548f547c5484b971f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf33fe1524caf991548f547c5484b971f:hover .ctaButton { background-color: #34495E!important; } .uf33fe1524caf991548f547c5484b971f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf33fe1524caf991548f547c5484b971f .uf33fe1524caf991548f547c5484b971f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf33fe1524caf991548f547c5484b971f:after { content: ""; display: block; clear: both; } READ: Ashley Wright EssayDisrespect created a lot of tension between Biff and Willy. However, they did not get along to begin with. The fights between them became repetitive, and it ended with them giving up. Biff gave up near the end by telling his father he was leaving; however, Willy is the true coward because he killed himself. Words/ Pages : 782 / 24

Wednesday, December 4, 2019

The Relationship of Brand Equity and Brand Extension Essay Example

The Relationship of Brand Equity and Brand Extension Essay Title The Relationship of Brand Equity and Brand Extension: Low Involvement products vs. High Involvement Products Background and Significance In the present, technology enhances modern goods production resulting producers can provide resemble products in physical aspects such as quality or packaging. These create no differentiate of products. Consequently, Product Brand as well as the customer’s perception is the significance that promotes product differentiates or product advantages. Marketing professionals and organizations focus with Brand and try to position their Brands into customer’s mind. That establishes the Brand Equity (Keller, 1998). â€Å" Brand equity is a set of assets (and liabilities) linked to a brand’s name and symbol that adds to (or subtracts from) the value provided by a product or service to a firm and/or that firm’s customers†(Aaker, 1996). Marketing Science Institute conducted the survey in fifty famous companies in the United States. As the survey, the main topic that was interesting to research is the Brand Equity. That means all successful organizations pay attention with the Brand Equity and prefer to support the budget for the well management of the existing Brand Equity. These organizations also realize that their brand equity eliminate the chance of using the price strategy. The price strategy may decrease the existing value of the brand equity. As the well management of brand equity, organizations attempt to gain the great marketing communication for creating their product differentiates. We will write a custom essay sample on The Relationship of Brand Equity and Brand Extension specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Relationship of Brand Equity and Brand Extension specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Relationship of Brand Equity and Brand Extension specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Additionally, the other researched topic in their interest is the estimation of Brand Equity (Keller, 1998). Brand Equity is the significant issue in the consideration of all organizations because it creates the brand loyalty that motivates product perception, increases the repeated buying behavior and elevates sales of other products from the same brand including prohibits any mind changing to competitor’s brands. In the crisis economy, consumers normally choose products from the strongest brand for avoiding wrong decision making. The strong brand also generates the brand equity in consumer’s perception leading to the capability of higher price setting for instance, the preserved fruit can from â€Å"Malee† can set its price 20% higher than others but Male earns more market share than UFC preserved fruit cans. Male is the top of the preserved fruit cans in the current market because the Male brand gains the great consumer’s perception resulting to the willingness of consumer to pay more for the well-known brand even if the product itself has slight differentiate from others. The strong brand can provide large income to any organization. Besides the significance of brand equity, the strong brand can converse to be currency value. The value of this strong brand is estimated more than the real asset value in the company’s balance sheet. For instance, Interbrand and Citigroup in the USA arranged the companies value stated that Coca-Cola earned the highest market brand value as 80 billion dollars in 1999 (see in table 1. 1 below). Table 1. 1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Top Ten Brand Value in the World |No. Brand |Market Brand Value | | | |(Billion Dollars) | |1 |Coca-Cola |83. 8 | |2. |Microsoft |56. 7 | |3. |IBM |43. 8 | |4. GE |33. 5 | |5. |Ford |32. 2 | |6. |Disney |32. 3 | |7 |Intel |30. 0 | |8. |McDonald’s |26. 2 | |9. |ATT |24. | |10. |Marlboro |21. 0 | Source:   Narong Jiwangkul (1998), Brand is really about the customer relationship. BrandAge Magazine, Dec 7: p. 69-70. The strong brand offers the benefits in the Brand Extension that le ad the companies spend fewer budgets than creating a new product brand, for instance Unilever employed the brand extension strategy from its existing successful brand. Lux SuperRich Shampoo of Unilever extended from Lux Soap. In addition, new products as well as Sunsilk Extra Mild Shampoo with Almond Milk for all hair types or Sunsilk Hair Oil Treatment for root treatment and Sunsilk Blackshine Shampoo for black hair extended from the Parent Sunsilk Brand that is the strong brand in the shampoo market. These advance the big advantage over the competitors in the budgeting of brand awareness. As the well-known product brand, the opportunity of success is higher because customers experienced in the product quality (Unilever-PG, High Competition from Skin to Hair, 1998). In the electronic market, the brand extension can see in Sony electronic products. Sony brand is strong in the electronic market with the strengths of the specific categories as audio and picture. Sony extended to cover the Digital Camera market that gained customer’s favors since a last few years. But Sony earned the same successful level of other existing strong brands in digital camera market such as Fuji, Kodak and Canon (Digital Camera War, 1998). As the strong brand of Sony and its continuing image creation in modern and endless technology development, brand extension of Sony is successful in digital camera market with no doubt. The success of brand extension depends on the Consumer Evaluation of Brand Extension. That consists of many components such as Brand Attribute Association, Attitude toward the Original Brand, Fit between the Original and Extension Product Class comprising with Complement Fit, Substitute Fit and Transfer from the parent brand including Perceived Difficulty of Making the Extension (Keller, 1993). Customers may evaluate between the existing parent brand and the brand extension, then leading to their buying decision. As the significance and benefits of brand equity in consumer’s mind mentioned above, the researcher is interested in the study of the different levels of involvement in products and their relationship with brand equity that may influence the components of the Consumer Evaluation of Brand Extension. Research Objectives 1. To study the levels of brand equity in customer’s mind of the researched product. 2. To research the differences of brand equity in customer’s mind between products with the different level of involvement. In order to find suitable approach to build, manage and maintain brand equity among each different product categories. . To study the relationship between brand equity in customer’s mind and the components of the consumer evaluation for the brand extension. Research Problems 1. How does the Brand Equity in customer’s mind do in this research? 2. How do the different involvement relate to the different levels of the brand equity in customer’s mind? 3. How brand equity in customer’s mind relates to customer evaluation of brand extension? Scope of the Study The sample group in this research consists of males and females with the age between 18-45 who lived in Bangkok. Selected brands in this research are well known brands as the first one, yogurt extended brand to the pasteurized milk that represented the low involvement product. For this low involvement product, the researcher used a substitute product in this research. Other brand as initial vehicle product extended to all-purpose vehicles that represent the high involvement product. Definitions Customer-based Brand Equity refers to customers gain brand knowledge that consists of 1) Brand Awareness as recognition and recall, and 2) Brand Image as strength, favorability, and uniqueness. Involvement refers to the levels of product involvement between consumers and products depending on types of product, interest, attitude, price and so fort. The involvement can be categorized into two types as the followings: 1. High involvement product, in this research, the computer notebook that offered an extending brand to the Computer PC. 2. Low involvement product, in this research, the Air Condition that expanded to an extending brand as the fan. Brand Extension refers to any organization takes advantages of the well-known brand for launching new products to the market. The new products will be called as an Extending Brand and the existing brand is called a Parent Brand. Consumer Evaluation of Brand Extension refers to the process and elements of the consumer evaluation of the brand extension. It consists of: 1) Brand Attribute Association, 2) Attitude toward the Original Brand, 3) Fit between the Original and Extension Product Class comprising with Complement Fit, Substitute and Transfer of the Parent Brand, and 4) Perceived Difficulty of Making the Extension. Expected Benefits 1. The professional marketers may consider the components of the Brand Equity in their decision making for evaluating or improving the Brand Equity for their organizations. 2. The marketers or anyone who’s interested in may take the research result as the basic information of consumer behavior for the evaluation of the brand extension focusing with the cost effectiveness and the opportunity of success. 3. The research result may be the basic information for all professional marketers in long-term product strategy by considering the components in the consumer evaluation of the brand extension. That may be helpful for product strategy in the brand extension for the further success. 4. This research will be beneficial for learners and others for research conduction and well understood of Brand Name and the involvement between Brand and the influenced factors of consumer’s decision making. This research result can claim as the fundamental information for conducting the related research about Brand and the Customer Evaluation of Brand Extension. Literature Review This research aims to research about the consumer evaluation of the brand equity and study the involvement of the brand extension. The researcher studied related researches, theories, concepts and literatures focusing with the followings: 1. Concept of Consumer-based Brand Equity  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Definition of Consumer-based Brand Equity  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Consumer-based Brand Equity Measurement  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Managing Brand Equity 2. Concept of Brand Extension  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Advantages of Brand Extension  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Disadvantages of Brand Extension 3. Concept of Consumer Evaluation of Brand Extension 4. Concept of Consumer Behavior and Consumer Decision Process  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Consumer decision process Research Hypothesis As the theories, concepts and related literatures mentioned above, the researcher established the specific hypotheses for this research about the involvement between Consumer-based Brand Equity and the Consumer Evaluation of Brand Extension as the followings: 1. Brand differentiation is in consumer’s mind. The Brand Knowledge consists of a) Brand Awareness as brand recall and recognition, and b) Brand Image as strength, favorability and uniqueness. The high brand knowledge will stimulate high Brand Equity. The low brand knowledge will lead to the low Brand Equity. These show in both low and high involvement products. . As the levels of Consumer-based Brand Equity, the high involvement product may gain higher consumer-based brand equity than the low involvement product with the low consumer-based brand equity. 3. Consumer-based Brand Equity of any parent product has positive correlation with the Consumer Evaluation of Brand Extension. Details are as the followings: 1) Brand Att ribute Association, 2) Attitude toward the Original Brand, 3) Fit between the Original and Extension Product Class comprising with complement fit, substitute and transfer of the Parent Brand, and 4) Perceived Difficulty of Making the Extension. The Consumer-based Brand Equity and the Consumer Evaluation of Brand Extension vary in the similar direction. In both high and low involvement products, higher brand equity, higher consumer evaluation of brand extension or lower brand equity, lower consumer evaluation of brand extension. Research Methodology This research is the quantitative research with survey research method and specific questionnaire. The researcher established the research method involving with population, sample group, research tool, information collection, and statistical analysis as the details below: Population Population group of this research is consumers in Bangkok with the age between 18-45. Television and an extended brand as camera is the selected product in this research. Sample Group As the determination of sample group in this research, the researcher takes the principle of total variance between sample group and variances of random sampling of Taro Yamane (1976: 886-887). The population size is 2,657,186. The reliability is 95%. The standard deviation is 5%.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   =   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  N   Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (1+Ne2)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   When  Ã‚   n   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   =  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The sampling size   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   N  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   =  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The population size   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   e  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   =  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Sampling variables   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As these numbers mentioned above, the calculation becomes as: ‘n’  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   =  Ã‚  Ã‚  Ã‚  Ã‚  2,657,186 (1+2,657,186 (0. 05)2) =  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   399. 93 Hence, the sample size is equal to 400. Sampling Method The researcher takes both non-probability sampling and probability sampling in this research. Fifty districts in Bangkok (Office of Urban Design, Bangkok, 1998) are as Pranakorn, Dusit, Nongjok, Bangruk, Bangken, Bangkapi, Pathumwan, Pomprab-sattrupai, Prakanong, Minburee, Ladkrabang, Yannawa, Sumpanthawong, Payathai, Thonburi, BangkokYai, Hoykwang, Nongkham, Rajburana, Bangplad, Dindeang, Beungkum, Sathorn, Bangsue, Jatujak, Bangkorlaem, Pravej, Klongteoy, Suanloung, Jomthong, Donmuang, Rajchathevi, Ladprao, Wattana, Bangkae, Luksee, Saimai, Kannayaow, Sapansung, Wangthonglang, Klongsamwa, Bangna, Thaveewattana, Thungkrue and Bangbon. The researcher conducts the purposive sampling with the selected districts that gained abundant commercial and residential areas. These districts are separated by The Urban Design Act in 1975 (Office of Urban Design, Bangkok, 1998). The selected districts enhance the research approach and convenience of information collection. The abundant commercial and residential areas are 36 areas as: (see in the chart 3. 1) 1. Dusit, 2. Bangruk, 3. Bangken, 4. Bangkapi, 5. Prathumwan, 6. Pomprab-sattrupai, 7. Prakanong, 8. Yannawa, 9. Sampanthawong, 10. Payathai, 11. Thonburi, 12. BangkokYai, 13. Hoykwang, 14. Klongsan, 15. BangkokNoy, 16. Pasrijareon, 17. Rajchaburana, 18. Bangplad, 19. Dindeang, 20. Buongkum, 21. Sathorn, 22. Bangsue, 23. Jatujak, 24. Bangkorlam, 25. Pravej, 26. KlongTeoy, 27. Suanluong, 28. Jomthong, 29. Donmuang, 30. Rajchathevi, 31. Ladprao, 32. Wattana, 33. Bangkae, 34. Luksee, 35. Wangthonglang, and 36. Bangna. Then, researcher takes the probability sampling in the simple random sampling by the sampling selection of non-mimic sample. This method scales down the sample size to be 7 districts as 20% of commercial and residential areas as the followings: 1. Bangsue, 2. Thonburi, 3. Prathumwan, 4. Dusit, 5. Bangkapi, 6. Klongteoy, and 7. Bangplad. The researcher gathers information with the convenience sampling in each district until complete total 400 population. Type of Product in the Research This research emphasizes to study in Consumer-based Brand Equity and Consumer Evaluation of Brand Extension. The selected products in this research aree products that offer the brand extensions in horizontal and category. This research considers in products that have the differences in the market share. They will address the clear identification of the involvement between Consumer-based Brand Equity and Elements of Brand Extension. Details are as the followings: The low involvement product as Yogurt-sour milk earns the extending brand as pasteurized milk. Based on the marketing information in 1998, the market value of pasteurized milk was 18,000 million baht. Meji was the top brand with 52% market share. Foremost earned 17%. Dutch Milk shared market as 17% and Nongpoe Milk was 2%. Chokchai Milk was 5%. Calcemax earned 2% and others gained 5% (Krungthep Business, 1998). The selected yogurt in this research is Yakool and Betagent that presented the large differences of market share. As the high involvement product, the researcher selects, with the consideration of product market share, the vehicle products that provide the extending brand to the all-purpose vehicle. In 1998, Toyota gained the largest market share as 36%. Honda earned 30%. Nissan hold 14%. Mitsubishi had 6%. Mazda kept 2% and others earned 12% (Thansetthakit, 1998). Consequently, the selected brands in this research are Toyota and Mazda because they had huge differences in their market share. Research Tool Research tool is the specific questionnaire that was designed and developed for this research. It contains 5 sections with different questions and purposes as the followings: Section I  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Population characteristic involves with age, gender, marital status, education level, occupation and individual monthly income. Section II  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Consumer-based Brand Equity of Yogurt is examined by questions in this section. Section III  Ã‚  Ã‚  Ã‚  Ã‚   Consumer Evaluation of Brand Extension is determined as consumer attitude in brand extension of the product, pasteurized milk. Section VI  Ã‚  Ã‚  Ã‚  Ã‚   Consumer-based Brand Equity of vehicle products is evaluated in this section. Section V  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Consumer Evaluation of Brand Extension involves with consumer attitude in brand extension of all-purpose vehicle. A measuring tool for consumer-based brand equity is modified from Keller’s research (Keller, 1993). The other measuring tool for brand extension is developed from the research of Aaker and Keller (1990). These tools are qualified with the validity and reliability test. In addition, this questionnaire is determined the content validity by professional opinion. And then, this questionnaire is launched to do the pre-test with 20 people who had similar characteristics of the sampling group. The coming results assist to develop the final questionnaire that had been used in the real information gathering. Variances Individual product was suitable for variance measurement and scoring as the followings: 1. Consumer-based Brand Equity  Ã‚  Ã‚  Ã‚  Ã‚   This research followed the Keller’s concept in Consumer-based Brand Equity as Brand Knowledge. Brand Knowledge contained with Brand Awareness as brand recall and recognition, and Brand Image as strength, favorability and uniqueness. 2. The elements of Consumer Evaluation of Brand Extension  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This research obtained the elements of Consumer Evaluation of Brand Extension from Aaker and Keller (1990). It consisted of Brand Attitude Associations, Attitude toward the Original Brand, Perceived Difficulty of Making the Extension and the element of Aaker and Keller (1992) in the perceived fit of the proposed extension with the company. Scoring Measurement of Brand Equity 1. Questions for the brand awareness were measured brand recall and recognition (Nantana Boripanthananun, 1997). 1. 1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   What brands do you know?  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The first brand in consumer recognition  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3 points  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The second brand in consumer recognition   2 points  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The third brand in consumer recognition  Ã‚  Ã‚  Ã‚  Ã‚   1 point 1. 2     Do you know this â€Å"†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬  Brand?  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Yes, I do. 1 point  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   No, I don’t. 0 point 2. Questions for measuring the brand image involved with 3 aspects as strength, favorability and uniqueness. Keller (1993) expressed that many measurement tools indicated with the highest to lowest levels of consumer’s opinion were fit for measuring the brand image. Hence, researcher decided to take the measuring tool as the rating scale with 5 levels for both high and low involvement products as the followings: Absolutely agree  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Absolutely disagree  Ã‚  Ã‚   5  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1 The best The worst 5  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1 Outstanding  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   same as others 5  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1   The pre-test generated the questions about product attribute in the final questionnaire that was used until complete process of information collection. Measurement of the Elements in Consumer Evaluation of Brand Extension 1. Brand Attribute Association contained the open-ended questions involving with brand recognition of consumer. As the Attribute toward the Original Brand, Aaker and Keller (1990) took the rating scale with 7 levels but the researcher modified and developed the new rating scale with 5 levels in both high and low involvement products as the followings: The best  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The worst 5  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1 . Attitude toward Brand Extension was determined by the 5-level rating scale   in both high and low involvement products as the followings: The best  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The worst 5  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1 Surely buy it  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Will never buy it 5  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1 . Perceived Difficulty of Making the Extension was evaluated by 5-level rating scale in both high and low involvement products as: Absolutely agree  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Absolutely disagree  Ã‚  Ã‚   5  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã ‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1 Need special knowledge  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   No need special knowledge 5  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1 4. Perceived Fit of the Proposed Extension with the Company also took the 5-level rating scale for measuring in both high and low involvement products as: Very fit  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Not fit at all 5  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1 High involvement  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Not involved at all between company and product 5  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1 Research Analysis and Results As the complete information collection, researcher provides coding and computed the results by the computer and the software SPSS for WINDOWS. The research analysis obtains the descriptive statistics for clear identification of sample group’s characteristics, the percentage (%) for notable explanation of information, the inferential statistics, the Pearson’s product moment correlation coefficient and the statistical T-Test for evaluating the correlation of each pair of variances depending on the hypothesis. References Aaker D. A. (1996). Building Strong Brands, The Free Press, New York Crainer, Stuart   The real power of brands : making brands work for competitive Imprint London : FT Pitman, 1995 Descript 214 p. : ill. ; 25 cm Note The Financial Times/Pitman Publishing SeriesJacket Subject Brand name products Product management. Dhiti Butratana. (1998). THE MEASUREMENT OF BRAND EQUITY IN BEER CATEGORY. Chulalongkorn University. Bangkok (Thailand). Graduate School. Major Master. Arts (Advertising). Karat Latawan. (2000). CONSUMER-BASED BRAND EQUITY AND   CONSUMER EVALUATION OF BRAND EXTENSION. Chulalongkorn University. Bangkok (Thailand). Graduate School. Major Master. Arts (Advertising). Keller, K. L. (1993)   Conceptualizing, Measuring and Managing Customer-Based Brand Equity. Journal of Marketing 57, pp. 1–22. Narong Jiwangkul (1998), Brand is really about the customer relationship. BrandAge Magazine, Dec 7: p. 69-70. Piyawan Phumpho. (2000). BRAND LOYALTY, BRAND EXTENSION AND CONSUMER EVALUATION OF FACTORS AFFECTING BRAND EXTENSION. Chulalongkorn University. Bangkok (Thailand). Graduate School. Major Master. Arts (Advertising). Varrinya Leelayuvat. (2000). MEASURING BRAND EQUITY FROM BRAND- CONSUMER RELATIONSHIP. Chulalongkorn University. Bangkok (Thailand). Graduate School. Major Master. Arts (Advertising)Tauber, EM, 1981. Brand franchise extensions: new products benefit from existing brand names. Bus Horiz 24 2, pp. 36–40

Wednesday, November 27, 2019

College Athletics for Mental and Physical Health

College years are associated with an increased risk of both mental and physical health complications. This is because of decreased sports participation in college when compared to high school. It is anticipated that there is a correlation between the decline of vigorous physical activity and mental and physical complications.Advertising We will write a custom essay sample on College Athletics for Mental and Physical Health specifically for you for only $16.05 $11/page Learn More Even though measures call for increased participation of college students in sports activities, there are concerns that athletics’ spending in colleges is increasing faster than academic spending (Downs and Ashton pg 1). Colleges are charged with the responsibility of imparting knowledge on the students and they are the main gatekeepers for success in any career. But financial strains are experienced frequently on these institutions. These threaten the existence of these i nstitutions. The financial strains have forced these colleges to explore innovative ideas of raising finances for the smooth running of college activities (Simplicio pg 1). Growing concern has been focused on the observation that there is a consistent tendency of college athletes to underperform relative to the other college students (Shulman Bowen pg 658). There are potential risks that college students are exposed to as a result of reduced sports participation, which may vary from increased risk of mental health problems to development of physical health issues. Studies indicate that a substantial number of students become overweight in the course of their college studies. This condition is contributed by a number of factors which include poor dietary choices and reduced exercise activities. This raises concern because when these overweight college students leave college, there are high chances that they will become obese. This exposes them to the consequences of obesity which in most cases are negative and long term (Downs Ashton pg 1). The recent economic crisis has witnessed a rise in tuition fees in most colleges as well as formulation strategies to reduce spending through the reduction of staff members. This growing need for finances has forced colleges to establish alternative measures of increasing sources of funding. These measures in most cases may not be academic related but are from different areas. The most common of these alternative sources of funding are big time sports program and research grant programs.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Sports programs that are successful, in most cases those that create national championship, are crucial in that they produce millions of dollars to the institution. A great portion of the money is in most cases used in the development of the university but some portion of it is used to offer scholarship s, mostly to the college athletes (Simplicio pg 3). College athletics are important because they not only promote the physical and emotional health of the college students but also offer an alternative source of income to reduce the financial strains that threaten the smooth running of institutions. Thus, it is important that higher learning institutions should embrace college athletics. A college athletics program with a rationale of furthering the development of the student’s physical fitness is called for. Colleges attempt to find a fine balance between the financing initiatives and academic practices. College participation in athletics has a greater impact that goes way beyond the college. The criteria used in admitting students to colleges, in most cases, depend on high academic excellence, and in some cases athletic talent is also considered. The high school fraternity which is composed of students, teachers and parents is always on the lookout for these signals from co lleges. When leading learning institutions indicate that academic prowess can be used as entry criteria, the potential applicants will place more emphasis on these activities. The rewards offered because of accomplishments in sports validate the notion that sporting activities is the road to opportunity (Shulman Bowen pg 659). If unchecked, pupils and students alike are likely to get the message that success is not brought about by focus on academics but rather on development of athletic prowess (Wilkinson pg 1). The consequence of unchecked intensification of athletics programs is the possibility of college athletics losing less relevance to educational experiences and in the long run contradicting the mission of the institution. A lot of consideration should be aimed at the way admissions office focus on the athletic side of the admission process. Single minded focus on a particular sport should be placed lower on the priority list when conducting the admission process (Shulman Bowen pg 666). Colleges that prosper in sports in most cases recruit athletes who are gifted so that they can raise their chances of increased success in the sports arena. It is believed that success produces more success, and this success is converted into financial stability. This has gone to the extremes of finding head coaches who are paid more than the university presidents.Advertising We will write a custom essay sample on College Athletics for Mental and Physical Health specifically for you for only $16.05 $11/page Learn More In the U.S. the university presidents in the public sector are paid $436,111 and their counterparts in the private sector are paid $358,746. These values diminish when compared to the $2.8 million guaranteed annual contract that Jeff Tedford who is the football coach in the University of California is paid. In the top 120 schools alone, the average salary of a football coach is estimated at $1.36 million. To emphasize this p oint, it is important to note that while the average salary of a university president went up by about 2.3%, the average salary of a coach in a major school went up by about 28% in 2009 alone. Since 2007, coaches’ salaries have increased by 46%. Focus is also drawn to the comparison of the coaches’ salary when compared with those of full professors with doctorate degrees. These differences are due to the fact that coaches when compared to the faculty and the presidents bring in relatively more money and as such substantial rewarding is justifiable (Simplicio pg 3). Despite the fact that college sports present the potential to college athletes to develop a career, college sports also present the risk of chronic injuries that the athletes endure throughout their careers. Athletes in most college sports will in most cases participate in one particular sporting activity. Thus, injuries that they incur in the course of the sport will be concentrated in one particular region of the body. A steady rise in the injuries has been reported by the NCAA athletic department and has been linked to single sporting activity. In the past five years, the number of injury treatments in the Montclair state university in New Jersey has doubled annually with 4,713 in the previous year. Recent years have witnessed a shift from the habit of limiting practices to seasons of about three to four months to continuous year-round training. This has seen an increase in the athletic trainer requirements to include not only early morning and late night practices but also record keeping of athletes’ medical history and treatment. These injuries which normally lead to complicated medical histories in many instances demand the intensive care of athletic trainers and physicians. This requires a lot of money and the colleges have to dig deep in their pockets for treatment and hire of additional staff members (Libby pg 1).Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Overuse is injury which occurs from sports that require the use of a particular muscle leading to repeated injuries to a specific part of the body. Overuse and the complications that come with it require individualized attention. For example, at the University of Georgia, injured athletes have to undertake different steps in an attempt to establish the cause of injury. The steps include; a blood test to establish indications of vitamin deficiency, a bone scan, and other diagnostic tests like MRI. It becomes part of the responsibility of the trainer to create preventive strategies to stop the re-occurrence of the injury. Having determined the source of the injury, the athletic trainers are tasked with the role of deciding the course of treatment as well as finding out how best to keep the athletes in shape without causing any further aggravation on the injury. Athletics in college are important for both the students who are considering a career in athletics and those pursuing careers in other sectors. It is the duty of the college to find a balance of academic excellence as well as accommodate the students who are pursuing athletic related careers. The college should preferably be a non-profit generating organization, so that if the sporting activity is in any way used to generate finances it should not compromise the academic objectives of the institutions. Works Cited Downs, Andrew and Ashton Jennifer. â€Å"Vigorous physical activity, sports participation, and athletic identity: implications for mental and physical health in college students.† Journal of Sport Behavior 34.3 (2011): 228-249. Libby, Sander. â€Å"An epidemic of injuries plagues college athletes.† Chronicle of Higher Education 58.8 (2011). Shulman, James L. and Bowen, William G. â€Å"The game of life: college sports and educational values.† In Glenn Cheryl, Making sense-a real-world rhetorical reader (Third edition). Boston, MA: Bedford Books, 2010. Print. Shulman, L. Jame s and Bowen G. William. â€Å"How the playing field is encroaching on the admissions office.† In Glenn Cheryl, Making sense-a real-world rhetorical reader (Third edition). Boston, MA: Bedford Books, 2010. Print. Simplicio, Joseph. â€Å"New ideas that are academically sound are good, those that bring in more money are even better.† Education 131.3 (2011): 533-537. Wilkinson, Signe. â€Å"Family tree†. Cartoon. Universal Press. 2011. Web. http://www.cartoonistgroup.com/store/add.php?iid=30541 This essay on College Athletics for Mental and Physical Health was written and submitted by user Ellen Olson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Sunday, November 24, 2019

Differences Between France and Finland †Humanities Essay

Differences Between France and Finland – Humanities Essay Free Online Research Papers Differences Between France and Finland Humanities Essay Before coming to Finland, I thought that I would be head over heels facing a strange world with no sun, long nights, and icy cold snow all around. I thought I would be disorientated by meals made of fish days after days, especially salmon. My imagination seemed quite limited about all the other aspects of a Finnish â€Å"way of life†. I didn’t know so much about Finland and I couldn’t manage to picture it as a real country: it was like a â€Å"white mystery† which attracted me a lot. The first thing I noticed when I travelled from Helsinki to Savonlinna was this flat landscape. I come from Grenoble in the south east of France, a town situated in the Alps, where, anyway you look, huge mountains prevent you from seeing on the horizon and make you feel in a safe fortress. Here, when you cross a frozen lake, you can’t see anything on the horizon but snow plains It’s an amazing landscape and I love it ! I have learnt that the highest top in Finland is Halti (1328 m) ; in France it’s the Mont Blanc (4808 m) which shows a huge difference ! The second thing I noticed, still in this journey, was the endless view of snowed trees all around for miles with an empty sky surounding the horizon and without any city. It’s something really different from Francebut easy to understand when you know the Finland’s area is 338 142 km ² for 5 183 542 inhabitants that is 15,33 inhabitants/km ² whereas France’s area is about 551 500 km ² for 59 765 983 inhabitants that is 108,37 inhabitants/km ² ! Finland has some place left for nature which can not be found easily in France The last thing I noticed during this trip was the silence on the bus! We were the only people talking, which made me feel uncomfortable at first, but after few days in Finland, I could see that Finnish people are quite shy and silent people and then I understood that nobody was dead in the bus and that there was no reason to keep quiet? !! The second thing about Finnish people which seemed quite strange for me at the beginning is the big space between people. I am under the impression that people keep a kind of distance with the others. For example, Finnish people I have met don’t kiss to say hello or goodbye, which is a highly usual thing in France. Maybe these characteristics about Finnish could be explained by the geography of the countryThere is many space here for everybody so people may be used to keep their distance and may need that to feel good. Something really typical from Finland which does not exist at all in France is sauna. It’s amazing to see how people like it and how many saunas you can find in a km ² !! But, here in Savonlinna, I got used to go at the swimming pool everyday however I was a bit stunned by the nakedness. Indeed, in sauna, you have to get naked, and people have no problem with that, girls go there with their mothers and sometimes with their grandmothers, then everybody take shower and go back, still naked, without any towel, in the changing room in which there is no cabin to change one’s clothes. For me, it’s not so much shocking, I know that everygirls is the same and so on, but I really can’t even imagine myself going naked in a sauna or in any other place with my friends, mother or grandmother! Food is a matter of state importance in France and I was surprised to see that the Finnish population does not deal with it the same way as I do. I have an insight of Finnish food habits during my training as I work in a place where elderly people come several times a week. They spend the day, have some fun and eat breakfast and lunch there. The main thing is the unbelievable number of coffees drunken everyday by almost all the Finnish!! The difference with France is not only the consumption, but also the way to drink it: loads of Finnish drink â€Å"white coffee†, with milk, which are quite long ones whereas in France, you drink only a little cup but quite a strong, and if you need milk, you have to ask as it is not an usual thing in France. When I observed people drinking coffee, I had the feeling that there is kind of a â€Å"coffee culture†: people drink coffee to start off the day, after lunch, in the afternoon and so on. However they really appreciate it as they t ake time to dress the table, to help oneself, to relish it Coffee is also always served with food: slices of bread at breakfast, biscuits, cakes or karjalan piirakka in the afternoon snack. In France, at breakfast, people usually eat some slices of bread (the most popular one is called â€Å"baguette†, it’s a long white bread) with butter and jam. Here, bread is quite always a wholegrain one on which the Finnish put some slices of cheese, ham, margarine and some vegetables (cucumber, tomatoes, salad). I have also seen many old people at work eating some porridge in the morning but not with oasts, I’m not sure of that but I think it’s wheat, that they cook in water or sometimes milk. At lunch, my first observation is that the Finnish have lunch quite early (11 am, in France it’s not usual to have lunch before 12 am). Lunch is quite the same as in France for entrà ©e and main dish which is meat or fish with vegetables, but people drink milk, and put some margarine on the slices of bread. The last thing about food I have noticed is that many people, during the day, drink sirop and no pure water. Some others differencesabout sports, I have noticed that here when you talk about ski, people think about cross country skiing whereas in France and especially in my region, ski means for everybody alpine skiing. I have noticed that the most popular sports in Finland are especially healthy ones, like cross country skiing, ice skating, running, biking, swimming, Nordic walk and so on. In a general way, I think Finnish people have a healthy life, and take a better care of themselves than French people. According to what I saw still at work, the Finnish appear less stress than the French and it even seems to be connected to the general way of life : jacouzis and saunas everywhere, healthy food, few smockers places, regularly practice of sport, and of course this peaceful environment! Last observation, life in Finland is really expensive, some people say that it is the same in all the Nordic countries? To conclude, Finland is quite a different country compared to France, in many ways. I think most of the differences can be explained by the simple fact of geography, weather and temperatures, density of people in a km ² I am pleased to live in Finland for now. I think it’s a nice and beautiful country. Moreover, it’s really interesting to live for few months in such a different cultural way of life. I am crazy about nature and sport, and here I have so many opportunities to take advantage of it ! Sometimes I’m thinking that I could live herebut the Finnish tongue seems to me so difficult that I have to think deeper about this possibility! Anyway, my stay in Finland will remain for an happy and cherish time! Research Papers on Differences Between France and Finland - Humanities EssayThe Spring and AutumnMind TravelAppeasement Policy Towards the Outbreak of World War 219 Century Society: A Deeply Divided EraWhere Wild and West MeetQuebec and CanadaUnreasonable Searches and SeizuresCapital PunishmentAssess the importance of Nationalism 1815-1850 EuropeThe Masque of the Red Death Room meanings

Thursday, November 21, 2019

Do women suffer mental health issues after experiencing an abortion Research Paper

Do women suffer mental health issues after experiencing an abortion - Research Paper Example The way in which an abortion impacts a woman is founded in the external support and the internal ability to cope that she has available. Mental health issues after abortion Introduction The issue of abortion concerns a great number of factors that involve both moral and ethical social considerations. As a medical procedure, abortion is an effective means of terminating a pregnancy with the result of little to no ill physical effects in the long term. However, do women suffer mental health issues after experiencing an abortion? While both sides of the issue have research that has validity in regard to the effects of an abortion on mental health, from a psychosocial point of view the answer of the potential for mental health being affected by the event of an abortion is clearly possible. Yes, women may suffer from an impact on their mental health from the experience of having an abortion. The effect on having done the procedure on a woman’s psychological health may create proble ms as her emotional state, where it concerns her reproductive health, can be affected. In addition, guilt and shame may impact her psychological profile over the long term. An abortion also has the potential of complicating an existing mental health issue through emotions that come in conflict with the manifestations of the disease. While there are some studies that show that there are little to no psychological issues after an abortion, it is more likely that such a socially controversial decision which is accompanied with enormous levels of guilt and shame will have long-term psychological ramifications on the mental health of a woman who undergoes the procedure. Reproductive emotions Miller and Green (2002) conducted a meta-analysis of 24 studies which concerned the mental health of women after they had gone through an abortion. In an inquiry that asked the question of ill effects in mental health after an abortion, their conclusion was that, â€Å"the simple answer to this ques tion in the vast majority of cases is no† (p. 313). They furthered their broad based, simplified answers on this subject by suggesting that most women felt better after their procedure than they did while they were still pregnant. Posavac and Miller (1990) found that levels of well-being had little measurable difference between women who have had an abortion and women who have not had an abortion. Mental health differences were observed to be less than one tenth of a difference. Because of the criteria and methodologies of these studies, the conclusions found little to no difference in the mental health and well-being of women who took their pregnancies to term in comparison to those who had abortions. One of the issues in measuring post-abortion emotions is that the disruption that pregnancy causes within a woman is so extreme that differences between those who have had an abortion and those who have not had an abortion are difficult to measure. According to Hewson (2001), â €Å"Attitudes to pregnancy are, however, inextricably bound up with how society views sex, women, and the fertile woman in particular. Pregnancy and birth are not minor